What is Search Engine Optimisation SEO
Search engine optimization is the process of taking stages to help a website or piece of content rank higher on Google. This is an exercise in improving both the quality and quantity of your website traffic.
Why is this important?
Well, that’s simple! SEO gives digital marketers the opportunity to increase your brand’s exposure through organic search, builds trust and credibility, and is highly cost-effective.
But it is not!
SEO also helps you understand the needs and wants of your audience, enhances a better user experience, and improves local SEO engagement, traffic, and conversions.
If people like and understand your article, they will be more inclined to share it with others. This in favor will improve your ranking.
So if you want to enhance your rankings, improve your writing skills
Ways to Write Clear as well as SEO Friendly Blog
Writing custom blog posts is a skill for both users and search engines. This can be both time-consuming and difficult. To keep your readers engaged, you need to be smart in choosing and writing your topics. This is not the same as writing an article, for example, you need to pay attention to small details and apply a set of SEO rules.
A well-optimized blog post with good quality content has a higher probability of high ranking in search, whereas a good well-optimized blog post with such good content has a limited chance of getting a high ranking.
Think before you write
Before you put a pen on a piece of paper or a finger on a keyboard, give yourself some time to think about what to write in your blog post and write down your thoughts. This will save you duration later in the process.
We suggest reading a number of articles related to SEO and digital marketing on a daily basis. When you find a title or topic that is interesting, copy the URL and the title and save them in your notes.
At the start of each month, glance at your notes and decide which topics to cover. Set a serial date for each topic in your content calendar.
Create a framework for your blog post
Start your blog post with a clear structure. Dividing a blog post into different sections can make writing easier.
Each post should contain:
- An introduction (for the topic at hand)
- One body (with the key message)
- A conclusion (summary of the most important ideas)
Write down what you want to say in all three sections, and you will have an overview of your blog post. Instead of writing large sections, you can write 200 words to cover a specific part of a blog post.
Decide on the heading of your blog post
Creating a good and interesting title is an important step towards SEO objectives and user-friendliness. Some bloggers prefer to take this step first and then create a blog structure, others prefer to come up with a headline when you have a good idea of what will be covered in the blog post. Follow what is best for you.
Whatever you like, a good headline should have the following features:
- The character should be between 55-60 so that it can be displayed in SERPS without any breaks.
- It should contain your mark keywords (but without keyword-stuffing).
- It should provide an accurate description of the content contained within the blog post.
- It should be interesting enough for users to click when it appears in search engine results pages.
Use headings, correctly
Headlines make up the whole page within your blog post, so use them, but in the right way. They are necessary not only for readability but also for SEO purposes. They help Google understand the main topics of the blog post and can help you rank higher.
Subtitles allow people to find their way through your blog post, clarifying the structure of your blog post. Make sure you use your keywords in some subheadings, but not in each of them, as this will make the text unnatural.
Keep your paragraphs short
Everyone uses feet but not everyone uses them properly. Do not start each new sentence on a new line, and do not use large paragraphs on the page and press the Publish button. There is a good chance that most of your readers are on a mobile device, so it makes it easier for them to read the content.
We recommend using short paragraphs (2-3 sentences) to make the text less boring and take advantage of different formatting options such as bold and italic.
Add links, but only when it creates a sense
Whenever you write a new blog post, include internal links, but only when it makes sense. If you already have an issued blog post that you can link to your new blog post, this is a good idea to use.
Internal linking can be very effective and is an easy to follow SEO technique that has many advantages:
- This can help search engines find new runners on your website.
- This gives search engines great advice about a page.
- This is a great way to give users the chance to click on a link and read more about a topic.
- This is one of the techniques you can use to reduce bounce rates and keep users on your website for a long time.
- We’ve included links to other blog posts in this blog post. Take a nearer look and check them out
Good content results in higher rankings in Google. Good content also leads to more Facebook likes, shares, tweets, and returning visitors to your website. Of course, you can do some extra work to maximize your post’s SEO friendliness. However; The most important thing is to write a good and interesting post