Home Digital Marketing What is Digital Marketing and Its Types

What is Digital Marketing and Its Types


Digital marketing is the method of promoting products or services with the help of digital devices and technology.

Simply put, digital marketing is any form of marketing that is done online with the help of mobile, laptop, internet, etc. Except for digital signals and technology that can’t connect to the internet. This can range from complex to automated email marketing initiatives to content options on your website’s blog.

Types of Digital Marketing

Search Engine Optimization

Every time you need to know or buy something, you first find it on the Google search engine. When the results are delivered, a user usually finds what they are looking for on the first or second page of Google search.

This is where SEO comes into play. SEO optimizing your website is one of the most important steps in digital marketing. Without optimizing your website for search engine optimization, you will lag behind in search and miss out on the opportunity to gain potential leads and exposure to your business.

It takes time, effort, and patience to generate organic traffic to your website but if you don’t want to pay to appear on the first page of Google search engine then SEO is the way to go. SEO is independent to implement and gradually increases site traffic over time

Pay-per-click Advertising

Simply put, every time a user clicks on an ad with your ad, you have to pay for the number of clicks. This is the most comfortable and fastest way to get traffic to your website. The traffic generated by this method is not considered organic.

However, using PPC advertising is still important because SEO takes time to work to bring in organic traffic.

Website Marketing

Your website is one of the biggest marketing assets that can help your potential customers find what they are looking for and make the final purchase.

The average buyer spends a lot of time on a website before making a final purchase decision. Your commitment is to provide a great user experience that keeps your customers on your website for a long time. They should be able to easily find information about the products and services they need.

Your website represents your business so make sure you make a good impression on your visitors.

When creating a website, consider the graphics, design, and overall layout of your site. Make sure it is mobile-friendly as this is where most of the consumers are.

Content Marketing

Content Marketing holds a practical place in the digital marketing world. No matter what online marketing strategy you may have, without content marketing you will not be able to engage your target audience to build a customer base, brand, and interest in your business.

Basically, content marketing is about promoting your business by talking to your customers and convincing them to buy. Some forms of content marketing are videos, testimonials, ebooks, podcasts, infographics, blog posts, social media posts, and listings.

All of these can contribute to being part of your digital marketing campaign that helps create consumer awareness about the business.

Social Media Marketing

Social media is one of the most trending and influential forms of digital marketing. The revolution that social media has brought to the commercial marketing table is unprecedented.

With the ever-increasing number of social media users around the world, it’s amazing how much exposure your business can get. And with all the consumer behavior data, you’re not going to throw darts in the dark for successful marketing.

Read our blog post on how social media changed marketing for your business to understand and consider social media marketing.

Social media is your golden ticket to stay in touch with your potential customers on a platform to promote your products and services in which they spend most of their time. In addition to providing customer service, you can use social media to create advertising campaigns, contests, creative and interesting content, and even go viral.

Email Marketing

Email marketing may not be the primary source for generating fresh leads for your business, but it is used as a form of communication with your customers who liked your services or products and chose to subscribe to your business updates. 

Your chances of succeeding in creating loyal customers to repurchase from you increase through email marketing. Most businesses use email marketing to send out weekly newsletters, promotional offers, and updates about their products and services.

Affiliate Marketing

This form of marketing involves being a brand ambassador for your business that helps you connect with potential consumers and recommend your business services and products for commission or payment.

You can also reach influential and successful people in the digital marketing world and pay them to promote your business to a large audience.

A better understanding of how each component of digital marketing can contribute to your business will help you determine the structure of digital marketing that you want to create and run.