Last Updated on January 11, 2023 by Salman Khan
Do I need to explain the reason why we are talking about eCommerce? I am sure you’re one among the 2 billion digital buyers who know and prefer eCommerce over brick and mortar stores. And here you’re looking at how to channel the power of eCommerce to maximize your business profits.
If that’s so, you should hire Magento developers. Magento is a preferable eCommerce development platform due to the magento robust features and the flexibility to expand.
And yet, you should not just step in and hire dedicated Magento developers for eCommerce development. Research the market trends and customer demands when it comes to eCommerce platforms.
This article has everything you need to grow your business with Magento eCommerce development in 2022. Keep reading!
- AR and VR
The rise of AR/VR in eCommerce is shaping how we interact with brands online. Take IKEA, Gucci, and Wayfair, for example. With features like virtual try-on, 3D demos, and in-store navigation, they have ensured customers can enjoy an in-store-like Shopping experience from the comfort of their homes. 35 percent of customers back it up by preferring online shopping if the brands offered virtual try-on.
So, when you’re going for Magento eCommerce development, try to include AR/VR features in your platform and enhance your customers’ experience. Let your customers try products while attending lectures or enjoying their leisure time.
- Voice and Visual Search
Back in the day, a search bar was enough for customers to find what they were looking for. However, now that eCommerce has surged and 75 percent of families own a smart speaker, people prefer voice search.
Asking Alexa/Siri/Google Assistant to find a product is way easier than visiting the screen, typing, and searching for it manually. It saves a lot of time. Besides, users don’t have to worry about remembering the accurate product name, which, if typed wrong, can redirect them to Page 404.
Google lens is another trend that empowers customers to search for products using images. This way, customers can find the things they want but don’t know what it is.
Amazon, too, provides the visual search feature. You should also include it in your e-store as it can help increase sales directly or indirectly.
- Personalized Push Notifications
Those short messages about upcoming sales or birthday offer significantly impact business sales. After all, they don’t go into the email spam; instead, customers receive it in real-time on their browser itself. Figuratively, push notifications can increase the retention rate by 190 percent, which is insane! So, if you have not integrated this feature into your e-store, do it now.
Make sure to personalize it by adding specific elements like greeting them with their name and so on. Magento also has a push notifications extension. You don’t have to make extra efforts; hire dedicated Magento developers and get the extension integrated.
You might have encountered a chatbot on your favorite brand website while shopping and realized how convenient it is to shop and seek help.
This is exactly what you have to provide on your Magento website. Integrate AI chatbots and free your support team from answering repetitive questions. Let chatbots guide your customers through the store and provide them with all the help they need during the journey.
Around 62 percent of customers prefer chatbots rather than waiting 15 minutes to communicate with a human agent. 68 percent like chatbots because they provide quick answers. It resolves queries in less than ten messages.
Businesses like MongoDB are not only using chatbots for customer service but also for conversion and sales. The chatbot starts by asking prospects relevant questions and directs potential leads to a sales call.
Isn’t that simply wow?!
With fewer efforts and a defined flow, you can get leads and sales.
Hence, integrating chatbots into your Magento store is a wise decision.
- Social-Media Marketing
Social media is paving the way for businesses to boost their sales. As 90 percent of the targeted audience is available on social media, advertising and reaching customers there are ideal for converting them into members.
With posts and interactions, brands can humanize themselves. Here’s what your Magento marketing strategy should be:
- Allow customers to order directly from social media
- Create brand and product awareness
- Offer personalized dialogue to all social media followers.
- Engage in the conversations and be a part of them.
- Third-Party Integrations
Every day new features and technologies emerge. But it’s not possible to customize e-stores frequently. Thus, third-party extensions bridge the gap between customer expectations and business processes.
Many businesses today integrate extensions to speed up their store performance. As a Magento store owner, you don’t have to struggle. Magento itself provides hundreds of extensions for different functionalities. You can integrate it into your store.
The future is all about eCommerce. And if you don’t stay up-to-date with the latest technologies and market trends, having a Magento eCommerce store won’t be beneficial. So, identify how you can improve your customers’ shopping experience and hire dedicated Magento developers to accomplish it.