Shopify is one of the most popular eCommerce platforms and it’s no surprise that many businesses are looking to make the most of its potential.
However, with so many different options available, it can be tricky to know where to start when it comes to optimising your Shopify store for SEO.
To help you out, we’ve put together a list of 10 Shopify SEO tips :
1. Use keyword-rich titles and descriptions
When creating products or collections on Shopify, be sure to include relevant keywords in the title and description fields. This will help your products show up in search results for those particular keywords.
2. Implement Structured Data Markup
Structured data markup is a code that you can add to your website to help search engines understand your content better. Adding structured data markup to your Shopify store can help improve your click-through rate from SERPs.
3. Optimise your images
Make sure to include relevant keywords in your image file names and alt text. This will help your images show up in Google Image Search results.
4. Use keyword-rich URLs
When creating products or collections, be sure to use keywords in the URL field. This will help your products show up in search results for those particular keywords.
5. Use H1 tags wisely
H1 tags are used to indicate the most important heading on a page and should be used to help search engines understand what the page is about. Be sure to use relevant keywords in your H1 tags.
6. Add a blog section to your Shopify store
Adding a blog section can help you rank for long tail keywords whilst also engaging with potential customers and driving traffic to your store.
7. Build backlinks with guest posts, infographics and more
Building high-quality links won’t just improve your rankings but will also help drive traffic to your website via referrals from these external sources. Some techniques include guest posting on other websites, creating infographics that others can embed on their site or creating useful tools that people might want to share with their own audiences. You could also consider paid advertising.
8. Implement Google Analytics and Search Console
Google Analytics is a free tool that allows you to track your website’s traffic and performance. This data is crucial for understanding how well your Shopify store is performing and where improvements need to be made. Additionally, setting up Google Search Console will help you track your website’s keywords and rankings in SERPs.
9. Use social media to drive traffic to your Shopify store
Social media can be a great way to engage with potential customers and promote your products or services. Make sure to post links back to your Shopify store on all of your social media channels. You could also consider running social media ads or using influencer marketing to reach a wider audience.
10. Keep your Shopify store up to date
Make sure to keep your Shopify store up to date with the latest products, collections and blog posts. This will help ensure that potential customers are seeing the most relevant content when they visit your store. You should also regularly update your theme and plugins to ensure that your store is running smoothly and efficiently.
By following these tips, you can help improve your Shopify store’s SEO and visibility in search results. This, in turn, can help drive more traffic and sales to your business. If you need any help with optimising your Shopify store or implementing these strategies, be sure to get in touch with a reputable Shopify SEO agency.
